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Sheikh Hamadís 'quantum leap' in UAE media unveiled
Source: BI-ME , Author: Trevor Lloyd-Jones
Posted: Tue November 29, 2005 12:00 am

UAE. Under the patronage of HH Sheikh Hamad bin Mohammed Al-Sharqi, Member of the Supreme Council and Ruler of Fujairah, a major media initiative Fujairah Media was launched today.

The offerings of Fujairah Media include ownership and operation of television channels, radio stations and newspapers in addition to media services, which will include 'Creative City', an innovations cluster that will attract local, regional and international professionals and companies to set up operations.

Fujairah Media - which is a joint venture between Fujairah Investments, the investment arm of the government of Fujairah, and Arab International Media Services - consists of four core divisions: television, radio, publishing and services.

Terrestrial broadcasting will be from a dedicated transmission centre located amongst the high peaks of the Fujairah mountains (the Al Rufaisa Mountains are amongst the highest peaks in the UAE) with some of the most advanced technology, delivering coverage across the country.

Fujairah Media launches with an Arabic language based commercial radio service called 'FM', which will start transmission in December on 98.4 MHz.  Describing what to expect from FM 98.4, Mekki Abdulla, Director of Radio & Marketing, said: ‚ÄúFM is ground-breaking on many fronts. In addition to a well-structured music format, we will have world class up to the minute news with access to nearly 100 correspondents and  journalists around the globe through our unique tie up with Radio Monte Carlo, which many Arabs recognise as the leading and most trusted international Arabic news radio service."

He added: "In an unprecedented step in UAE radio broadcasting, FM will broadcast a one hour segment, co-produced in the UAE with Radio Soleil, on various international radio stations, to reach Arab audiences in Europe, North America and Africa, and to a large part of the Middle East.  We were able to do this through alliances with Radio Monte Carlo (Moyen Orient), Radio Soleil and other unique broadcast partners. The station has further unique offerings for listeners in the UAE, but to find out more about that, you are going to have tune in."

Mohammad Saeed Al Dhanhani, General Manager of Fujairah Investments, Director of the Emiri Court of Fujairah, and Member of the Board of Directors of Fujairah Media, said: "These partnerships will carry the voice and message of the UAE to Arabs in all parts of the world, and will create a stronger awareness of the region. This will enhance the growing interest in the region & bring about further growth of foreign direct investment.‚ÄĚ

The publishing titles are currently under development, and will be revealed in the months to come.

Services offered by Fujairah Media will include Creative City, Jebelcom and a special News Service.  Located on the new Fujairah highway, that, upon completion, will connect Fujairah to the Emirates Road in Dubai via a 40 minute drive, Creative City will complement existing media clusters in the region, and further facilitate creativity in all fields, for both freelancers as well as companies in a variety of specialties, such as training, media production, media services and technology.

Jebelcom will be the first terrestrial Digital Video Broadcasting platform in the Middle East (DVB-H). This is the new media growth industry, which offers free and pay-per-view, interactive television streams direct to simple setup boxes in homes across the UAE as well to the new range of hand held mobile telephones.

Habib Hammoud, CEO of Fujairah Media, commented on the television offerings: ‚ÄúWe are currently preparing the programmes for our new satellite television station, Dunia TV, targeting Arab families, which will go on air in the middle of 2006. 

"Additionally, we have interest from three companies who are setting up base at our Creative City, and that will be launching a television station each. The first company is Zoal TV, which is the first television station targeting a large population in Sub-Saharan Africa (such as Sudan, Chad, Somalia and Eritrea). The second Channel is Eez TV, themed around falcons and horses.  And the third is Marina TV, specialising in yachts and the boating community as well as the Marina Life.  As in radio, we will ensure significant European partnerships, with special emphasis on the Francophone, in our television production, to bring about a fresh new outlook to the regional media scene.‚ÄĚ

Hammoud concluded: "We have ensured a unique position for Fujairah Media from day one. Our products and services reflect the creativity that is necessary to take media to the next level in the UAE, and in this regard, we will have many more developments coming.  Stay tuned, it will be music to your ears."

See also: www.fujairahmedia.com

 

 

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