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Quiznos to open more locations in Middle East
Source: BI-ME and AP , Author: BI-ME staff
Posted: Sun July 20, 2008 12:00 am
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INTERNATIONAL. Quiznos plans to open new restaurants in the Middle East this year as part of a push to sell its sub sandwiches in international and emerging markets.

President Dave Deno said the Denver-based chain signed development agreements with franchisees in Saudi Arabia and United Arab Emirates and plans to open locations in those countries by the end of the year.

In Saudi Arabia, the company will partner with Gulf Restaurant & Park Co to develop a total of 50 locations in the country, Deno said. Hasan Mohammed Jawad & Sons, the franchisee for the UAE, has also committed to 50 stores.

The company declined to disclose the financial terms of those deals. Deno would not specify the exact dates the agreements were signed, but said both were signed within the last few months.

Deno said the menu for the locations will mostly remain the same, but the company may offer different proteins to coincide with what consumers prefer, a tactic he said the company will also use for future development in Asia, Europe and other regions.

Deno said the company has been focused on its US business, but is now attempting to expand quickly into more countries.

"What we're finding is that our brand and the food that we serve travels very well internationally," he said.

He said the company is in discussions with possible franchise partners in Brazil, India and Singapore.

Eventually, he added, he wants to add China, Mexico and Australia to that list. Deno said the company, which is privately held, plans to open a total of 150 international locations in 2008 and 250 locations in 2009.

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