INTERNATIONAL. Kraft's recent announcement to split its operations into two publicly traded companies outlines a plan to create two different trading entities with distinct priorities and strengths.
This is intended to help the company achieve the next stage of its ongoing restructuring process, since its acquisition of Cadbury in January 2010.
Kraft is now bundling and spinning off its US Beverages, Cheese, Convenient Meals and Grocery segments, the non-snack categories in Canada and its foodservice operations, which are worth an estimated US$16 billion in sales in total.
The larger of t
INTERNATIONAL. The ground-breaking brand ranking reveals that thirteen global brands are being chosen by consumers more than one billion times a year; Penetration, frequency and innovation must top marketing agendas.
UAE. Working with adidas, Luxottica and Tommy Hilfiger, SAP envisions bringing a new fashion solution to the marketplace that will better enable fashion brands to manufacture their products and sell them to retailers and consumers using one single, vertical solution.
INTERNATIONAL. The WGC pointed out that the Chinese bank savings amount to US$7.5 trillion but only about US$300 billionn is allocated to gold, signifying the potential for gold demand to grow as Chinese wealth climbs.
INTERNATIONAL. It's now up to the new government to get real shale development in motion, and for Turkey to face up to its own strategic realities and join forces with Ukraine to harness LNG potential.