UAE. Nada al Qassimi was the head of media and marketing at the Dubai Health Authority when the company hired to run the campaign on diabetes botched the job. Having seen too many companies, especially foreign ones, run bad campaigns because of the lack of understanding of the local culture, she decided to open her own company, Two 12, in the midst of the recession in March 2008, to provide better marketing and advertising services to organisations in the UAE.
Over in Abu Dhabi, Ziad al Khaja and Abboud al Braiki of Visual Advertising created the city’s first roadside recycling bins that g
UAE. The MEA region will see a 6-fold growth in IP traffic - (CAGR of 41%) from 2015-2020; Internet traffic in 2020 will be equivalent to 527x the volume of the entire Internet in the region in 2005; Mobile data traffic will grow 15-fold from 2015 to 2020 (CAGR of 71%) - 2 times faster growth than fixed IP traffic.
INTERNATIONAL. Oliver Wyman's Global Women in Financial Services report finds slow progress for women leaders in financial services; At current progress, female representation at executive committee level set to hit 30% in 2048.
LEBANON: Byblos Bank Real Estate Demand Index posted the ninth steepest quarter-on-quarter decline on record and the ninth lowest level in 35 quarterly readings; the results show the sector continues to be affected by high levels of political uncertainty.
SAUDI ARABIA. According to The Boston Consulting Group (BCG), today, nearly 10% of Saudi Arabia's Generation Y don't watch TV at all; and, 51% of those in that very age group don't listen to the radio.