What's the #DoBiggerThings billboard on Sheikh Zayed Road all about?
Source: MSL Group for Samsung , Author: Posted by BI-ME staff
Posted: Sat September 9, 2017 1:07 pm

UAE.  Have you ever wanted to see all that you aspire to become a reality? If you’ve seen the #DoBiggerThings billboard on Sheikh Zayed Road in Dubai, you’ll know that it’s a big white canvass representing your dreams – Samsung will visualize selected consumers’ aspirations with its illustration artists in the coming weeks.

All you have to do is tell the brand what it is you most want to achieve in life by sharing it on social media by using the hashtag #DoBiggerThings. Selected participants will have their aspirations envisioned on the billboard for all to see. 

“At Samsung, we believe in the power of you! Every time we innovate a new product or device, it is with you in mind. #DoBiggerThings is a national call to action – for everyone with ambitions to take action and begin bringing them to life, inspired by our latest Galaxy Note8 flagship, the device that inspires and empowers you to not just think, but do. The first step to success is visualization – you have to see it to be it – so join our movement and let us visualize your goals,” said Tarek Sabbagh, Head of IT & Mobile (IM) Division at Samsung Gulf Electronics.

The Samsung #DoBiggerThings billboard will transform over coming weeks. To make the campaign larger, Samsung has partnered with some of the region’s most influential individuals who dare to be ready to do bigger things – watch their stories grow over the next couple of weeks and join them by sharing your story.

To participate, all you have to do is share a photo, video or written text that describes what it is that you want to achieve next in life on your own social media platforms using the hashtag - #DoBiggerThings, and selected aspirations will be visualized on the Samsung billboard.

Remember, nothing is too big to achieve, and as long as you can see it, you can do it! As time progresses, the Samsung billboard will evolve and your life ambition could be part of the visual collage displayed for all to see on Sheikh Zayed Road. 

For more info, please visit: Samsung.com/ae/dobiggerthings

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.  



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