MBRSG concludes professional diploma in customer happiness
Source: ASDA'A Burson-Marsteller , Author: Posted by BI-ME staff
Posted: Sat August 19, 2017 12:57 pm
UAE. The Mohammed bin Rashid School of Government, a research and education institution specialising in public policy in the Arab world, concluded its first professional diploma on Customer’s Happiness, which relates achievement with the happiness of customers. The first session was for the employees of the Department of Islamic Affairs and Charitable Activities in Dubai.
The programme covered key messages and academic courses with strategic dimensions on the frameworks that reflect the Government's guidelines in achieving the highest levels of happiness and satisfaction for customers in the UAE.
H.E. Dr. Ali Sebaa Al Marri, Executive President of the MBRSG, said: “The Diploma Programme brings a new concept of transforming happiness into a scientific and academic knowledge. We sought to follow an academic approach that is in line with the leadership’s vision to promote and spread happiness and positivity as a way of life among all segments of society. The programme serves as a scientific reference in measuring the performance of government entities and is a vital indicator on ways to improve government work. "
He added: “We had fruitful discussions during the sessions with the staff of the Department of Islamic Affairs and Charitable Activities in Dubai. The programme focused on boosting happiness and positivity in the Department. The integrated framework promotes the methodologies for achieving happiness, and highlights the UAE's leading experience in this area.”
Yousif Al Busmait, Director of Human Resources at Dubai’s Islamic Affairs & Charitable Activities Department, said: “We are the first among government departments to take part in the Diploma of Customer’s Happiness. It underlines our commitment to provide our employees with all theoretical and practical skills and knowledge related to happiness. This also demonstrates our role in promoting customer happiness, especially by exploring new means for the dissemination of religious and charitable values that we uphold to the highest levels.”
The Diploma’s graduation projects will be presented and discussed in September, with the participation of several heads of departments and directors from the Islamic Affairs & Charitable Activities Department. The graduation ceremony for the first batch is scheduled for October 2017.
The diploma aims to increase the effectiveness of how trainees deal with different types of clients, as well as to increase awareness of innovative tools that contribute to achieving customer’s happiness. It enables trainees with an array of world-class tactics and tools on how best to serve customers, and includes best practices in handling customer complaints, monitoring, and evaluating customer’s satisfaction.
The diploma follows a specialized academic methodology with four main pillars including the Global 7 Star Rating System for Services and its applications; international standards and their applications in the institutions and its role in delighting customers; the modern trends in government excellence models and the pillar of creativity and innovation.
The program aims to find a scientific approach to achieving the highest levels of happiness and satisfaction of the customers by developing the skills of employees at various institutions, and raising the level of performance of human resources to enlighten the dealers and provide them with the necessary tools and skills.
The Professional Diploma of Customer Happiness targets all professionals who wish to develop their performance and learn about the best international practices in this field. The programme also targets administrators and unit managers dealing with customers as well as specialists, supervisors and customer service staff at all levels.


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