Creativity and innovation highlighted as game changers for MICE and luxury travel from GCC
Source: QnA International , Author: Posted by BI-ME staff
Posted: Wed March 15, 2017 12:37 pm

UAE. The 5th annual MICE Arabia and Luxury Travel Congress (MALT) concluded on a strong and positive note highlighting value-for-money, creativity and innovation as business game-changers for MICE and Luxury Travel from the region.
 
There was a positive increase in the number of suppliers representing global and emerging destinations, and in the number of influencers and decision makers from corporate organizations, travel agencies as well as luxury representatives attending the event, thereby creating an optimistic outlook for the overall development of outbound travel from the region.

It is undoubtedly the only MICE platform in the region to bring buyers and world class suppliers in a one-to-one format. The congress, a closed door, by—invitation only platform, delivered more than 1800 mutually matched and pre-selected appointments over the two days.

“This year’s figures mirror the increase, both in confidence and business levels across major industry sectors in the GCC. We have had an exciting two days, a clear pattern of business game changers emerged over the course of the event, and these we see as imminent and important characteristics in the world of MICE and Luxury Travel. Exclusivity continues to be a defining attribute of luxury travel from the region. We are now in the process of condensing the lessons we have learnt from experts, and drafting these into actions plans. There was great feedback from our participants and sponsors that will help us plan for the next edition of the MALT Congress,’’ commented Sidh N.C, Director of QnA International.

From North America to Asia, from the African continent to Europe and Middle East, the event boasted of suppliers from every corner of the world including but not limited to Dubai, Zurich, Davos, Switzerland, India, Japan, Italy, Montenegro, Azerbaijan, UK, Sweden, Norway, Denmark, Croatia, Morocco, Anguilla, Dominican Republic, Sri Lanka, Thailand, Turkey, Cyprus, Greece, Seychelles, South Africa, Saudi Arabia, Georgia, France, Abu Dhabi, Singapore, Indonesia, Taiwan, California, Fort Lauderdale, China, Spain, Germany, Egypt, Jordan, Lebanon, Iceland, Tanzania, Kenya, Philippines, Canada, and Uganda.

An official from COX & KINGS commented “It’s a good platform for B2B buyers and sellers to meet in a focused format as well as an excellent opportunity for people to come under one roof, there are some serious business conversations happening during the meetings and networking. So the objective of coming to the event was met”

Interwoven in the event agenda were panel discussions, keynote presentations and round table discussions that focused on the tremendous potential of the GCC outbound market cutting across luxury, MICE and sports sectors and bought back the confidence of the suppliers in the region’s robust economy
  
“It been a very well organized event, from the minute we got here till the end of the event, the appointments were well done, pre-qualified and very engaging. I see a good ROI coming from the event,” commented another sponsor from Sofitel, Los Angeles. 

Photo Caption: Sidh N.C, Director of QnA International 
 
About QnA International
QnA International creates and delivers business learning and development exchange platforms through B2B conferences, bespoke events and trainings. The company also has an expertise in outsourced sponsorship sales and key account management.

 Visit:  www.qnainternational.com

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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