UAE. Regus, the world’s largest provider of flexible workplaces, today throws down the gauntlet to companies to find out how flexible they really are by taking the Kinetic Challenge.
The test (www.reguskinetic.com/) was designed by renowned work-place thinker Andrew Mawson and team at Advanced Workplace Associates and is based on his latest research paper entitled The Kinetic Organisation and explores how businesses can better organise themselves for success. It examines the flexibility of the respondent’s organisation and uses peer comparisons to offer practical advice on how to improve.
The study, on which Regus’ Kinetic Challenge is based, conducted qualitative discussion sessions with business leaders in Chicago, New York, London, Singapore and Hong Kong, followed by an on-line global validation survey.
Six ‘fundamentals’ are calibrated in the Kinetic Challenge:-
• Change without pain to adapt to new threats and opportunities
• Realistically meet promises to clients, shareholders and people
• Maintain a flexible cost base so that it can ‘inflate’ and ‘deflate’ its operations without penalty
• Create a ‘safe’ environment where people are happy to share knowledge and innovate
• Constantly keep products, services, people skills, capabilities, processes, infrastructure and costs under review to remain fresh and competitive.
• Allow elements within each structure to be treated and structured in different ways depending on their activities, risks and the markets in which they operate
Andrew Mawson comments, “Our research, supported by a grant from Regus, has shown that the successful ‘kinetic’ organisation of the future will be modular, flexible and able to react like lightning to market and economic developments. Anyone in business who wants to measure how close they are to being kinetic should take the test. It helps calibrate what progress has been made, but also the level of work needed to prepare for true, agile competitiveness in future markets.”
Regus, the world’s largest provider of flexible workplaces. With a network of 1,200 locations in 550 cities and 95 countries, it enables individuals and companies to work wherever, however and whenever they want to.
For more information please visit: www.regus.co.uk
About Advanced Workplace Associates
Andrew is Managing Director and a founder of Advanced Workplace Associates (AWA) one of Europe’s leading Workplace Transition consultancies.
For more information please visit www.advanced-workplace.com/