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Synchronica launches self-care push email solution for businesses
Source: BI-ME , Author: BI-ME staff
Posted: Wed June 10, 2009 12:40 pm
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INTERNATIONAL. Synchronica, the international provider of mobile email and synchronisation solutions, has launched an affordable, industry-standard push email and synchronization middleware enabling enterprises to connect entry-level devices to their corporate networks.

Synchronica Mobile Gateway Enterprise Edition is a self-care solution that works on a wide variety of mobile handsets, so employers do not need to invest in a fleet of expensive new Smartphones in order to cascade mobile email down the organisation.

Synchronica Mobile Gateway Enterprise Edition is targeted at SMEs, as well as the middle/junior management layers in large enterprises where it can complement existing Smartphone-based solutions. It is available immediately from the www.synchronica.com website and can be purchased, downloaded and deployed on a mobile phone fleet within a few hours.

The cost-effective solution provides carrier-grade security, reliability and scalability and has already been selected by a major Indian bank for its middle and junior management tiers. The bank is in the process of deploying Mobile Gateway Enterprise Edition to an initial 10,000 employees, to supplement the smartphones used by executive staff. Synchronica now expects this approach to be replicated in other businesses.

Kathryn Weldon, Principal Analyst-Enterprise Mobility at Current Analysis said: “What makes Mobile Gateway EE different from other enterprise mobile email offerings is that it works on almost any phone in use today. This makes it ideal for today’s tough economic conditions, because businesses do not need to spend a fortune on new handsets and expensive contracts to cascade mobile email through the organisation and realise productivity gains.”

Carsten Brinkschulte, CEO of Synchronica added: “We felt there was a gap in the market for a low-cost, business-grade mobile email and synchronisation solution that could be installed on the corporate network and managed internally as an alternative to a hosted solution. In today’s climate, where the focus is on improving employee productivity and keeping costs down, an affordable self-care mobility solution hits the right spot. Our solution can cost about half as much per year as competing options and is an ideal supplement enabling Smartphone-like functionality on entry-level devices.”

Mobile Gateway Enterprise Edition includes a Microsoft-Windows installer, allowing businesses to install and host it on their own servers.

Research conducted in 2007 by Freeform Dynamics, reveals that businesses view mobile email as an integral part of operational infrastructure. When it is coupled with contact and calendar management, it becomes the most important resource for mobile workers, ahead of SMS and Sales Force Automation. 

See also www.synchronica.com

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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