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Juniper Networks enhances J-Partner programme in the Middle East
Source: BI-ME , Author: BI-ME staff
Posted: Fri March 27, 2009 4:55 pm
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UAE. Juniper Networks, the leader in high-performance networking, today announced enhancements to its J-Partner programme to offer even greater mutual profitability and market share growth through enablement opportunities to its J-Partners in the Middle East. 

To achieve closer alignment with the ways in which regional enterprises and service providers want to acquire Juniper Networks solutions and services, the J-Partner programme introduced several new partner segments programs along with new product and service specialisation opportunities, enablement tools and resources.  The new J-Partner Managed Services Provider, J-Partner Consultants and J-Partner Service Provider infrastructure programmes now join the award-winning core J-Partner programme to acknowledge and identify Juniper partners who go-to-market with these business models. 

These new enhancements and programs allow regional J-Partners greater flexibility to engage with Juniper Networks in the way that best fits their business model and the customers they serve. 

“Juniper is continuously looking for ways to enhance our partners’ profitability by providing innovative solutions to help solve the most complex networking problems experienced by businesses in the Middle East,” stated Taj El-Khayat, Head of Channels, Juniper Networks-Middle East, Egypt and Pakistan.

“We build momentum for partner growth by increasing the benefits ands services provided to our channel partners, with the new enhancements helping to ensure that partners are recognized and rewarded for the market specialisation, value and business expertise they bring to Juniper Networks.” 

Juniper announced the expansion of its J-Partner product specialisation opportunities to keep pace with the company’s expanding product portfolio.  All of Juniper’s products are now accessed by Regional J-Partners through one of three product specialisation areas including Advanced Security, Network Infrastructure, which includes the company’s newest EX Series Ethernet Switches and Advanced Network Infrastructure with high-end routing platforms deployed into the largest high-performance networks worldwide.

The new J-Partner Services Specialisations allows J-Partners in the Middle East to build margin-rich services practices that correspond to their Juniper product specialisations.  Designed to increase revenue, profits, and customer satisfaction, Juniper’s Services Specialisations deliver the enablement tools needed to optimise practices to more efficiently and profitably deliver a wide range of services surrounding Juniper products and solutions.  Reflective of Juniper’s core value proposition of offering partners the best services opportunity in the industry, the new J-Partner Service Specialisations include Design, Implement and Operate.

A new J-Partner High-Performance Networking designation will acknowledge and reward partners with full Juniper product portfolio and services specialisation.  These High-Performance Networking partners will team with Juniper in the most strategic sales opportunities and receive a special class of enablement resources including access to higher level technical resources, joint business planning, and priority marketing support.

The new Juniper Networks Managed Service Provider programme more tightly aligns Juniper’s channel model with evolving customer purchase preferences.  As market demand for managed services accelerates, J-Partner Managed Service Providers are acknowledged for their expertise in delivering both network- and customer premise-based managed security and networking solutions that can speed deployment of mission-critical infrastructure and applications.  This new J-Partner segment programme enables partners to develop their own managed service offers on Juniper Networks products, bring those offers to market, and provide best-in-class ongoing support.

To acknowledge the critical role that consultants play in helping enterprises and service providers navigate the technology and solution landscape, Juniper has announced the new J-Partner Consultants programme.  J-Partner authorised consultants will now gain timely access to key information assets on Juniper Networks enterprise and service provider solutions.  Customised consultants events, webinars and information forums will commence in the second half of 2009.

Juniper has also launched a new segment programme designed for partners with established practices selling to and supporting service providers.  Formerly part of the core J-Partner Solution Provider programme, the new J-Partner Service Provider Infrastructure programme acknowledges the unique enablement requirements of J-Partners who design and deploy high-performance networking solutions for service providers.  The programme enables these partners to gain access to the wealth of Juniper Networks’ service provider solutions materials, sales tools and marketing support.

Additional information can be found at www.juniper.net

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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