How to write a successful bid that captures a buyer's attention
Source: Guest Post , Author: Bill Clark
Posted: Mon July 2, 2018 7:20 pm

INTERNATIONAL. Various organizations can often invite bids for a large project. If a business is interested, they must then promote their company in the best possible light while meeting a client’s requirements. For this reason, much time and attention must be made to write the perfect bid.

There is, however, a skill to writing a professional bid. Not only must you have a good understanding of your client, but you will need to anticipate both their wants and needs. How can you write a successful bid that captures a buyer’s attention, and sums up your business perfectly?

Focus on Deadlines
Always give yourself ample time when writing a bid, which will increase your company’s chances of securing the project. Companies will commonly need to submit a completed business proposal on a set date. You can ensure you remain on track by creating a bid writing timeline. Remember, a late bid could lead to another business being awarded the project. Don’t take any chances and hire professional bid writers to make sure you submit an impressive bid on schedule.

Learn About Your Potential Buyers
For your bid to be successful, you must gain a thorough understanding of your client. Ask yourself various questions when drafting your bid, such as if you can meet a buyer’s needs, and if you have clearly detailed your proposed ideas.

If you are submitting a large, complex bid, you must continually bear in mind a buyer’s requirements, so realistically detail your company’s ability to deliver the proposed solution. You never know, you might be joining a large bid pool, or you could be the sole contractor.

Don’t Rule Yourself Out
A buyer is more than likely looking for a contractor who can offer services they didn’t know they needed. If you focus solely on the solutions a client is asking for, you could potentially rule yourself out of the project. Clients are hiring professionals for a reason, so they might not necessarily have a clear picture of a project. Use your expertise to help you stand out from the crowd of bids.

Master the Art of Persuasion
As mentioned, you need to gain a detailed understanding of the client. If you don’t, you will be unable to effectively place yourself in their shoes to identify their requirements. Sit down and ask the potential questions a client might ask, and the best response you could give them. Also, consider if there are areas they might be confused by, and don’t be afraid to promote your strengths, achievements, and innovative plans. The more generic your proposal, the more likely they’ll reject your bid.

Don’t Be Afraid to Focus on Risks
Talking about risk might not be at the top of your agenda when writing a bid, but it is an area you should comment on. A buyer will want to learn about the potential risks that could be involved in a project’s implementation so that they can make an informed choice. Doing so will answer their questions and ease their worries, while proving you have developed an organized project framework.



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