Ras Al Khaimah Tourism Development Authority shares key industry insights at AdventureNEXT Near East
Source: ASDA'A Burson-Marsteller for RAKTDA , Author: Posted by BI-ME staff
Posted: Fri May 11, 2018 11:51 am

UAE.  Ras Al Khaimah Tourism Development Authority took part in AdventureNEXT Near East in Jordan this week. Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority shared key insights about adventure tourism in the region.

AdventureNEXT Near East was organized by the Adventure Travel Trade Association (ATTA) to connect international travel trade with regional suppliers to discover new adventures in the Near East region.

As a key note speaker, Haitham Mattar Introduced the ‘Destination Ras Al Khaimah 2019’ strategy highlighting the importance of adventure tourism and the vital role it plays in defining the Emirate’s new identity as a leading adventure hub of the Middle East.

He also showcased the breadth of adventure offering in Ras Al Khaimah and how it contributes to eco-tourism experiences that work in harmony with nature such as luxury camps, the Via Ferrata climbing and hiking routes and Jebel Jais Flight: The World’s Longest Zipline at 2.83km which is truly a ‘bucket list’ attraction for anyone visiting the UAE.

“With the launch of the Destination 2019 Tourism Strategy for Ras Al Khaimah in 2016, RAKTDA has designed a roadmap and involved all of the public and private stakeholders in the Emirate to begin the journey together towards achieving sustainable and prosperous tourism ambitions. The knowledge and insights we have gained during this process have helped us achieve excellent connectivity and innovative business models that deliver quality products in line with market trends. This is something we are proud of and eager to share with our fellow tourism professionals in the Middle East” said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.
About Ras Al Khaimah Tourism Development Authority (RAKTDA)
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. In order to achieve target growth of one million visitors by the end of 2018, the authority aims to develop the emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the RAKTDA has a government mandate to license, regulate and monitor the emirate’s tourism and hospitality industry.
To learn more about Ras Al Khaimah, visit us at:
·         www.raktda.com and www.rasalkhaimah.ae
·         www.facebook.com/visitrasalkhaimah
·         www.youtube.com/visitrasalkhaimah
·         https://twitter.com/raktourism

Photo Captions:
1. (above)  Haitham Mattar speaking at AdventureNEXT Near East
2. (inset)   For illustrative purposes only (File photo)

About Ras Al Khaimah
Ras Al Khaimah is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, which features the world’s longest zip line, at almost 3km.

 RAK is also centrally located at the modern crossroad between Europe and Asia, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond.

At the Emirate's economic heart lies several major companies and sectors - industrial (including RAK Rock and Stevin Rock’s quarries, RAK Ceramics and Julphar Pharmaceuticals); RAK Ports; RAK Economic Zone; banking via RAKBANK; RAK Gas and RAK Petroleum; and tourism. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities and attractions for tourists.  

For the past decade, Ras Al Khaimah has been consistently rated ‘A’ by international rating agencies (Fitch and Standard & Poor’s) and already the Emirate’s Economic Zone houses over 13,000 multinational companies from more than 100 countries representing 50 industry sectors



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