King Hussein Cancer Foundation to establish awareness, screening project with Deloitte
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Wed August 18, 2010 9:58 am

JORDAN. HRH Princess Dina Mired, Director General of the King Hussein Cancer Foundation and Honorary Chairperson of the Jordan Breast Cancer Program signed a Memorandum of Understanding with Mr. Karim Nabulsi, Managing Partner of Deloitte in Jordan to establish the ‘Deloitte Awareness and Early Screening Project’in Ain Al Basha.

The Memorandum aims to reach more than 7,200 underprivileged women in Ain Al Basha to raise awareness about the importance of self testing with regards to early detection of breast cancer and train them on self examination techniques.

Under the agreement 480 women will also receive free mammography examinations at the health center in Ain Al Basha.  The project will recruit women volunteers from Ain El Basha who will undergo train the trainer sessions to conduct visitations with the women of the region and further spread early detection awareness and techniques.  This element of the project aims at ensuring the sustainability of this initiative in the long term.

Princess Dina commended Deloitte for supporting the Foundation in its efforts to protect the lives of Jordanian women, saying it is an embodiment of their understanding of social responsibility and emphasizing that the fight against cancer is one that requires the support of the entire community.

Princess Dina also underlined that the Jordan Breast Cancer Program, under the leadership of the King Hussein Cancer Foundation, continuously works to involve all segments of society in the protection of women’s lives through encouraging them to do regular mammograms and providing the necessary facilities and financial support at the health centers that are most accessible to women.

Mr. Omar Fahoum, chairman and chief executive of Deloitte in the Middle East, said: “This agreement reflects Deloitte’s strategy in corporate responsibility and our commitment to worthy community programs, not only in terms if health awareness, but also in sustainable skills building”.

Mr. Nabulsi said: "This project addresses the importance of early detection of breast cancer and helps to cover examination costs for underprivileged women. It is fully aligned with our firm's focus on supporting programs and initiatives that improve living conditions and healthcare for all members of society in our country".

Mr. Hani Khoury, partner in Enterprise Risk Services (ERS) at Deloitte in the Middle East, added: “We have a long and strong relationship with the King Hussein Cancer Foundation, and admire and value its dedication in creating community programs such as the Jordan Breast Cancer Program which we are pleased to support”.

The Jordan Breast Cancer Program is a national program, led and supported by the King Hussein Cancer Foundation, which aims to improve breast cancer care and services for women in Jordan, and increase awareness on the importance of early detection and regular examinations.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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