UAE. Host of top stars from Morocco, Tunisia, Egypt, Saudi Arabia and Lebanon thrill music fans during series of concerts held to celebrate ‘Eid in Dubai’

Arab music fans had a double treat recently over Eid Al Fitr, as some of the biggest names in the Arabic music scene performed over two nights at The Palladium in Dubai.

The hugely popular concerts hosted performances from Abdel Fatah Grini (Morocco), Sherine Abdel Wahab (Egypt), Rabeh Saqer (Saudi Arabia), as well as Lebanese stars Nancy Ajram and Faris Karam, and Saber Roubaie from Tunisia was an integral part of the Eid celebrations.

The gathering of such high-calibre artists from across the Arab world was an indication of Dubai’s appeal and the rapidly growing popularity of ‘Eid in Dubai’.

The Government initiative organised by the Dubai Shopping Festival Office, now in its second year, is designed to promote Dubai as a festive destination during Eid-Al-Fitr and Eid-Al-Adha celebrations.

More than 3,000 fans streamed through the doors, in addition to several millions of viewers that will have the chance to enjoy these class acts by tuning in to MBC, the leading Arab TV network, which will broadcast them later next month.

Maher Khoukhaji, Managing Partner at Spotlight Events, the leading events company which was assigned by the DSF Office to organise this mega event, hailed the great success of the concerts, attributing it to various reasons, but mainly to the popularity of the stars, the systematic organising and the state-of-the-art venue.

“The success of this event was due to a combination of several key factors”, Khoukhaji said. “We as organisers always strive to choose the best venue for major concerts such as this and The Palladium, with its state-of-the-art equipment and infrastructure, in addition to its easy accessibility, played a pivotal role and will surely be the main venue for more international events that are brought to Dubai in the future”.    

The $68 million Palladium, located in the heart of Dubai Media City, Internet City and Knowledge Village, is the first of its kind in the Middle East.

The multi-purpose venue can accommodate everything from ballet to banquets and incorporates 35,000 square feet of office space and six conference rooms.

“It is a part of our business strategy to attract high quality events such as ‘Eid in Dubai’. We are looking forward to working with Spotlight and the DSF office on their next venture,” said Raymond Gaspar, General Manager, The Palladium.

TECOM, Civil Defence, Dubai Police and RTA were also instrumental in ensuring that the concerts ran smoothly and safely.

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

• Top news
• Business News
• Company News