Snapchatters are fueling the region's e-commerce boom
Source: ASDA'A BCW for Snap , Author: Posted by BI-ME staff
Posted: Wed November 14, 2018 12:48 pm

UAE.  While the Middle East is poised to be among the next great e-commerce hub, Snapchat users in the UAE and Saudi Arabia are already browsing, deal hunting, and purchasing online. 

New data from GlobalWebIndex Q1-Q2 2018 shows that Snapchat users in the two largest GCC economies are particularly keen to search and buy online, with more than 9 in 10 Snapchatters (96% UAE, 91% KSA) having visited an online retail site or store in the past month.

More importantly, approximately 3 in 4 (76% UAE, 71% KSA) have made an online purchase over the past 30 days, a share considerably higher than among those who do not use Snapchat. While they are eager to shop online, Snapchatters are also savvy deal hunters, with 4 in 5 (82% UAE, 77% KSA) saying they are always trying to find the best offers when shopping online.

Over the past few years, Snapchat has become the to-go platform for companies looking to connect with online shoppers. Souq.com, the architects behind the famous White Friday deal event, has been activating unique experiences on Snapchat for several years.

According to BMI Research, the GCC’s e-commerce industry is on the verge of becoming the world’s fastest growing market and is forecasted to grow from an estimated $26.9 billion in 2018 to $48.6 billion in 2022.

To help the region’s businesses take advantage of this transformation, Snapchat recently launched four new e-commerce features in the Middle East: Shoppable Snap Ads, Product Catalogues, Advanced Pixel Targeting, and partnerships with over 40 global performance agencies to help advertisers succeed with e-commerce.

Mohammad Jabri, VP of Marketing - Middle East at JollyChic, an e-commerce client of Snapchat, said: "Snapchat as a platform has been key to our success in both building our brand awareness, reaching a wide audience and achieving a healthy performance ROI through targeted tactical campaigns. When working with Snapchat, we choose to build on the creative tools capabilities to fully optimize the platform’s potential to deliver on our marketing objectives."

Farimah Moeini, Business Solutions Lead at, Snapchat, added: “Snapchat is already playing a pivotal role in helping ecommerce businesses deliver results at scale. With e-commerce set to almost double over the next few years nearly every business sector will be redefined. We look forward to strengthening our local partnerships and products to help businesses capture the value of this transformation.”

Photo: For illustration purpose only

About Snap Inc
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

 

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