Huawei rolls out its first 'HUAWEI Developer Day' series in the Middle East and North Africa
Source: Hill+Knowlton Strategies for Huawei , Author: Posted by BI-ME staff
Posted: Sun November 11, 2018 5:31 pm

UAE. For the first time outside of China, Huawei has rolled out its ‘HUAWEI Developer Day’ workshop series bringing together the best smartphone developers across the Middle East & North Africa to announce HUAWEI developer alliance introduced in the region.

The opening session was held in Dubai on 8 November, gathering more than 100 independent developer and design startups.

Powered by the HUAWEI Developer Alliance, the workshops are aimed at providing developers with insights into HUAWEI AppGallery and HUAWEI Themes, through interactive presentations and competitions. Using this platform to do a deep-dive into the latest technologies, developers can create intelligent solutions to provide an unparalleled smartphone experience for Huawei users worldwide.

Justin Chen, Managing Director of Huawei MENA Consumer Cloud Service Dept.: “We continue to deliver breakthrough technologies and achieve new industry standards by focusing on product innovation and exceeding customer expectations. Through the introduction of ‘HUAWEI Developer Day’ in MENA, we aim to establish a strong local mobile developer community to enhance our production capabilities and cement our position as a global iconic tech brand within the MENA region’s mobile and technology ecosystem.”

Currently, the HUAWEI AppGallery is the top two Android applications in MENA. Apart from providing exposure opportunities and one of the best distribution channels for MENA developers, HUAWEI AppGallery has an integrated billing system offering a seamless mobile payment platform – including credit card transactions, gift card and carrier billing. Additionally, the HUAWEI Themes also supports billing and payment functions allowing designers and developers to upload their creations and receive payments.

HUAWEI Developer Day workshops in MENA will be held in Jordan next month, followed by Egypt, Pakistan, Lebanon, Morocco, Saudi Arabia and Abu Dhabi – running until December 2019. In addition to HUAWEI Developer Day workshop, Huawei mobile services will also bring series competition for developer and designer, such as Egypt AppCup associate with Egypt Technology Innovation & Entrepreneurship Center (TIEC),Honor global themes competition and MENA Theme development campus tour.

About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.
 
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue.

According to IPSOS, Huawei's global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei's R&D investment ranked No.6.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris.

Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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