From web design to marketing: How to set up your e-commerce business
Source: Guest Post , Author: Bill Clark
Posted: Tue May 1, 2018 7:09 pm

INTERNATIONAL. There is a lot of money to be made in the e-commerce market, so it is no surprise that so many people are setting up their own online retail stores. No matter what you are selling, it is vital that you get off on the right foot so that you can stand out from the crowd and get noticed.

Running a successful e-commerce company is all about being highly visible online and boosting brand awareness, but this can be challenging, particularly if you have little experience in this field. With this in mind, here is some advice for starting out so that should allow you to hit the ground running.

Business Name & Logo

First, you need to craft a memorable business name and logo. These should both be pleasing to the eye and reflect your brand identity. For the logo, it is important that it is designed with an experienced and talented logo designer as this will be the point of entry for consumers. Once you have decided on a company name, you will need to decide on the best business structure and register the business.

Secure Domain Name & Design Website

Once the name has been decided, you will want to snap up the domain name and design the e-commerce website. This is a crucial stage as the website will determine how successful you are - it needs to be attractive, easy to navigate, responsive and up to date. Specialists in BigCommerce web developers can help with this stage so that you are promoting the best company image possible.

Licenses & Permits

Next, you will need to obtain an Employer Identification Number (EIN) and apply for business licenses and permits (these will depend on where you are operating from) but are vital before you start operating.

Products

Obviously, you will need a product to sell if you are to make any money so make sure that this is arranged before moving forwards. Either ensure that you have made enough to get started or source the right vendors so that you are selling goods that are of the highest quality.

Marketing

No company can succeed without marketing campaigns, and this is particularly true in today’s hyper-competitive, internet-driven marketplace. Enlist the services of a reputable internet marketing agency who will be able to help to improve your online presence, but there are also offline options like networking, sponsoring a local sports team and print adverts.

Focus On Customer Experience

A customer will regularly return to an e-commerce website if they have had a positive shopping experience. Ensure that you impress customers by providing a friendly yet professional service and dealing with any issues promptly. Small touches like a handwritten ‘thank you’ letter with each order can go a long way.

These are the first stages to get the ball rolling. Initially, it is important to focus on branding, the product and getting your name out there. Once you have achieved this, you can then look into ways to grow an e-commerce company to boost your sales.

 

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