UAE. Gitanjali Group - a global conglomerate and listed in the BSE and is expected to announce in excess of US$2.3 billion annual turnover for the year ended March 2012, opens its first flagship international Nakshatra store in Lamcy Plaza Dubai, to cater to a large number of Asian communities frequenting the mall every day.
Since 2008, Nakshatra is being endorsed by the reigning Bollywood queen Katrina Kaif.
The newand exclusiveshowroom will offer for the first time rings, earrings and necklaces in 22k gold and polki uncut diamonds. Drawing inspiration from a constellation of stars, from where it gets its name, this unique range of diamond jewellery, recreates the mystery and brilliance of one of the most exotic creations in the universe, the stars.
The very name Nakshtra evokes powerful imagery in women's minds - mystery, brilliance, timeless beauty and a constellation of stars and bestows divine glow and luck on the wearer.
After being launched in 2000, as a flagship of the Diamond Trading Company (DTC), it was taken over by the Gitanjali Group. One of the most respected jewellery brands in India, Nakshatra was awarded the Superbrand status in 2009.
Mehul Choksi - Chairman and Managing Directorof Gitanjali Group, said: “We are extremely happy to set up the first Nakshatra diamond jewellery Mono-Brand store in the UAE – a brand loved by Asians residing in the UAE and Asian tourists visiting the country. Nakshatra evokes images of destiny and fate, a shape of things to come reflected in the positions of the stars above. Inspired by a constellation of stars, Nakshatra epitomises mystery and brilliance, and showers ‘divine luck on the wearer.We have substantial plans of expanding our group presence in the Middle East market.”
Ajay Pandey, CEO Gitanjali International Brands Business, said: “Nakshatra is a unique brand and the idea is to provide a complete brand experience in one of the most important luxury destinations of the world – Dubai. Keeping this in mind we have ensured that the store in Lamcy offers a full range of Nakshatra jewels reflecting the divine radiance of love.
"The store houses Paisley, Mirage, Coronation, Vivaah, Signature and Solitaire as Diamond Collections and has also introduced a complete range of 22k Gold & traditional Polki Nizam collections to delight the Asian community, thus providing an array of choice with everlasting brand essence that can be ideal gifts for every occasion.”
Nakshatra was acquired by the Gitanjali Group In 2008 the brand and today boasts of 15 Mono Brand Showrooms and more than 1,000 points of sale in India. The earlier DTC Brand positioning – ‘The Birth of a Star’ and ‘Brightest Circle of Light’ – metaphorically evoked images of celestial dazzle and grandeur. After 2008, the story was taken forward around the theme ‘Goddess of Luck’ and later ‘Divine Luck’ which linked the brilliance and vastness of the stars and planetary system with the fact that they also shape lives and destinies.
The Brand chose to be endorsed by none other than the stunning Diva Katrina Kaif, widely acknowledged as the reigning queen of Bollywood. Now in 2012, the soon-to-be-unveiled new campaign is centred around the theme ‘Glow Divine’. Nakshatra jewellery is crafted around a unique set of floral designs inspired by the constellations – the basic traditional ‘kudajodi’ which is believed to be auspicious and showers the wearer with blessings and good luck.The richness of tradition and eternal mystique of the Nakshatra cluster weaves a magical tapestry that will hold every one spellbound.
About Gitanjali Group:
The Gitanjali Group is one of world’s largest integrated conglomerate, established in 1966 and today its activities are spread across the entire value chain from being a DTC sight holder and processing rough diamonds to manufacturing, branding, retailing and distribution of gold and diamond jewellery and brands.
Gitanjali Gems Ltd., which was listed on the Indian stock exchanges in 2007, is the flagship company of the Gitanjali Group.Today it owns and distributes eight out of the top 10jewellery brands in India including Gili, Nakshatra, Asmi, D’Damas, Sangini and Diya and boasting a 4000 + point of sale Distribution network.
Gitanjali is also a recognized name in the Global branded jewellery business, with a presence in all the important jewellery markets around the world. It owns two large retail chains in the US, Samuels and Rogers; and has recently acquired a number of premium Italian brands such as Stefan Hafner, Valente, IOSI, Poratti and Giantti and has a fast developing presence in Middle East and other new markets. For over a decade now, Gitanjali has developed a very close connect with the world of glamour, especially Bollywood.
Some of the biggest names from the film industry such as Shah Rukh Khan, Katrina Kaif, Salman Khan, Kareena Kapoor, Priyanka Chopra, Bipasha Basu, Anushka Sharma, Sonakshi Sinha to name a few, have been signed on as ambassadors of different brands promoted by the group along with some of the best known names in the fashion industry as well. Thus, Gitanjali is no longer seen today only as a jewellery company but one that is an important player in the larger luxury-lifestyle space.