World's most expensive 'jewel sunglasses' unveiled in Dubai
Source: BI-ME , Author: POsted by BI-ME staff
Posted: Mon May 14, 2012 1:05 pm

UAE.  Middle East-based Paris Gallery, a leading luxury retailer in the region and Chopard unveiled the world’s most expensive sunglasses, at press conference attended by the Paris Gallery CEO Mohammed A. R. Al Fahim, members of the national and international media, and guests.

De Rigo Vision, the world leader in the design and production of high-end, luxury glasses, has created for Chopard a unique pair of sunglasses featuring all the qualities that mirror the brands: creativity, excellence and outstanding craftsmanship.

The diamonds were set by using a specific technique; and the stones were set closer together than the classic pavé setting. Being placed this way, the stones create a carpet that lets out a special light.

The brand's exclusive "C logo" that decorates the sides of the temples is highlighted by hand-crafted stove enamel created by using coloured glass powder that is hand-grounded and placed in the oven four times. Resulting is a pair of irreplaceable jewel sunglasses – the ultimate accessory.

The glasses were presented to the world in Milan in March and now in Paris Gallery, Dubai Mall on May 14, by Managing Director of De Rigo Vision Mr Aracri.

Mohammed A. R. Al Fahim, CEO of Paris Gallery said, “Featuring the Chopard sunglasses as part of our collection is exciting as it is creating headlines globally. This master piece created by renowned luxury designer De Rigo Vision, and is in line with what we set out to offer our customers, which is taking initiatives to provide them with the ultimate luxury collection of luxury brands and the Chopard sunglass no doubt tops the range and adds to our mission.”

Managing Director of De Rigo Vision Mr Aracri  commented “Dubai is the perfect location to showcase this incredible, one-of-a-kind masterpiece, The world takes notice of what happens here. We believe Chopard’s jewel sunglasses, and Dubai is a perfect fit.”

Mr. M.S. Reddy, General Manager, Derivision FZCO said, "We are delighted to bring this unique piece of jewel from Chopard eyewear to Paris Gallery. This is just a precursor to the Chopard Couture collection that we are planning to launch in the Middle East in the next 6 months to 9 months time.”

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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