UAE. Nissan has revealed the first details of a head-turning hatchback concept which previews the company’s next generation compact car, a mainstream B-segment contender to be sold alongside the Micra city car and innovative JUKE B-segment crossover.
Called INVITATION, the dynamic concept – which will be unveiled at this year’s Geneva International Motor Show (8 to 18 March) – shows some of the innovation and excitement promised for the new model, which is due to be launched in Europe from 2013.
INVITATION is an energetic design, bringing fresh style, innovation and excitement to the mainstream market. The clean fluidity of the silhouette hints at its dynamic potential and showcases class-leading aerodynamics for enhanced efficiency.
The side of the car is dominated by a distinctive character line, known internally as the ‘Squash Line’, which adds a powerful dynamism to its profile with distinctive sculpted front and rear wings giving INVITATION a confident stance.
Inside, a refreshingly open cabin combines practicality and modernity with impressive levels of quality and purposeful technology features.
François Bancon, Deputy Division General Manager of Product Strategy and Product Planning Division, said: “The name we have given to this concept is self-explanatory… the key benefit of this compact car is to be inviting.
“It is inviting thanks to its sensuous exterior design and generous and comfortable interior space, cleverly packaged within compact overall dimensions. It is Nissan’s invitation to buyers in the compact hatchback segment.”
Class-leading performance and efficiency
Combining advanced engine technology, Nissan’s acclaimed lightweight platform and an aerodynamically efficient body mean INVITATION achieves class-leading levels of fuel efficiency and emissions. Nissan is aiming for an ultra-low CO2 emission target of under 100g/km for the best model and with all versions eligible to wear Nissan’s Pure Drive badge.
At the same time, responsive agile handling will ensure that when it comes to driving dynamics, INVITATION will compete with the top performers in the segment.
Advanced safety technology
But INVITATION is more than just a great looking car that’s fun and frugal to drive. The concept packs some of the most advanced technology ever seen in the B-segment, all of which is designed to ensure the car is as safe as possible.
Among the features is Nissan’s advanced Around View Monitor (AVM) safety technology – seen for the first time on a B segment car – which makes reversing and parallel parking as stress-free as possible. In addition, INVITATION also incorporates the Nissan Safety Shield Technologies, which interacts with the driving environment keeping the driver aware of what is happening around the car.
INVITATION’s combination of energetic exterior style, thoughtful interior, advanced safety features and class-leading emissions, fuel economy and dynamic performance demonstrates Nissan’s commitment to offering innovation and excitement to all car buyers, no matter what type of car they are looking to buy.
About Nissan Middle East:
Nissan is a leading automotive brand in the Middle East. It boasts one of the most popular and successful vehicle line-ups in the region. Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East HQ in June 1994.
Nissan operations cover over 20 countries across the region making it one of the largest representations in the Middle East amongst Japanese automotive brands. Nissan reported its best ever Middle East regional sales results for the financial year 2008 with the company and its distributors achieving over 200,000 sales.
For more information, please visit www.nissan-me.com