Coffee enjoys close ties to Middle East, however true coffee know-how still missing in the UAE
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Sun February 5, 2012 2:07 pm

UAE. Severin’s range of fully automated coffee machines is set to win the hearts of UAE coffee enthusiasts, as each machine features a comprehensive starter kit with useful coffee tips to ensure every cup of brewed coffee is perfect. 

At the push of a button, Severin’s easy-to-use S2 One Touch, a fully automated bean-to-cup coffee machine grinds whole fresh coffee beans for the selected coffee. The German-made machine is also equipped with a high-grade grinding mechanism and unique hygiene easy-clean technology.

Severin’s starter kit reveals simple tips and know-how - such as choosing the right milk, which is essential to making the perfect coffee cup as it is to choose quality beans. It is the milk protein and not the fat content that achieves the foam, as the fat simply adds flavour!

Available from Juma Al Majid outlets for AED 3,450 in a range of colours including silver, brown, black, orange, red and white.

About Severin

For more than 60 years, Germany’s Severin has focussed its energies on the quality design, production and distribution of a comprehensive range of small domestic appliances and personal grooming products – always geared to lifestyle enablement at a sensible investment.

Severin recently revealed its coffee expertise with launch of the Severin’s lead product S2 One Touch, a bean-to-cup automated coffee machine features a unique hygiene easy-clean system, one-touch technology, high-grade grinding mechanism, Energy-On-Demand (EOD) and excellent price-performance ratio.The S2 seamlessly brews, Expressos, Expresso Macchiato, Cappuccinos and Latte Macchiatos with the press of one button!

In the Middle East, from its Dubai-based office, Severin introduces a wide range of products to regional markets across breakfast, lunch, dinner, entertaining and grooming, including the extensive range of coffee makers,

For more information, pleasde visit and



date:Posted: November 28, 2015
UAE. Total passengers set to double to 7 billion by 2034; The UAE, Qatar and Saudi Arabia will all enjoy strong growth of 5.6%, 4.8%, and 4.6% respectively. The total regional market size will be 383 million passengers.
date:Posted: November 26, 2015
UAE. Legal experts say move will influence oil major investment plans in Iran ahead of the lifting of sanctions; Lawmakers likely to be mindful of "missed opportunities" in Iraq and Lebanon.
date:Posted: November 25, 2015
UAE. EMAAR, Shell, and Emirates lead The LinkedIn InDemand list of the most sought-after employers in the region based on millions of interactions from members; Rather than relying on questionnaires, InDemand measures the actual behaviour of professionals as they explore their career journey.
Monogram Ring