Tiffany to enter into strategic joint venture with Damas Jewellery
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Sat January 21, 2012 11:29 am



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UAE. Tiffany & Co. (NYSE: TIF) announced Thursday it has signed a memorandum of understanding to enter into a strategic joint venture with Damas Jewellery, a company incorporated under the laws of Dubai, related to the operation of TIFFANY & CO. retail stores in the United Arab Emirates.

Frederic Cumenal, executive vice president, said, “We are very pleased to extend our relationship with Damas Jewellery through this joint venture, which will enable us to better integrate five existing TIFFANY & CO. stores into our worldwide store network and enhance awareness of our brand in the United Arab Emirates. We see very exciting opportunities to expand our sales throughout this important region. Representing Tiffany in the venture is Laurent Cathala, Tiffany’s vice president - emerging markets.”

Under the memorandum of understanding which covers five TIFFANY & CO. stores (three in Dubai and two in Abu Dhabi) as well as future store expansion, Tiffany will be responsible for merchandise assortment and pricing, advertising and promotional activities, staffing, store design and visual display and financial services.

The joint venture is expected to begin operating in the second quarter of 2012.

Prior to establishing the joint venture, Tiffany sold merchandise, on a wholesalebasis, to Damas which operated the TIFFANY & CO. stores. Both Tiffany and Damas are contributing capital to the joint venture. 

Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific, Japan and Europe and engages in direct selling through Internet, catalog and business gift operations.

For additional information, please visit www.tiffany.com

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