Luxury carmaker Bentley sees sales surge 37% in 2011
Source: BI-ME with AFP , Author: Posted by BI-ME staff
Posted: Tue January 3, 2012 9:02 pm

INTERNATIONAL. German-owned British luxury carmaker Bentley said Tuesday that its sales surged last year on the back of strong performances in China and the United States, the world's two biggest auto markets.

Total sales soared 37% to 7,003 vehicles last year, said Volkswagen's upmarket British-based division in a results statement.

Bentley, which is headquartered in Crewe, northwestern England, said sales rocketed by 69% in December alone to 1,059 cars, compared with the same month in 2010.

The United States remained the group's number one market with a total of 2,021 car sales in 2011 -- 32% higher than in 2010.

But demand was also particularly strong in China, where sales almost doubled to a record 1,839 -- making it the company's second-largest market.

Sales in continental Europe increased 53% to 1,187 vehicles led by strong demand in Germany where sales jumped 88%.

In domestic market Britain, where the company said conditions were particularly challenging, Bentley sold 1,031 cars in 2011, up five percent.

"It has been a tremendously good year for Bentley," Bentley's chairman and chief executive Wolfgang Durheimer said.

"The dramatic sales growth reflects a global strength to the brand and a recognition of the quality, craftsmanship and engineering excellence of our cars," he said.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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UAE. As a gateway of opportunity for Asia, Dubai has a key role in driving growth momentum; Between 2010 and 2013, GCC-China trade grew faster than with any other significant trade partner.
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INTERNATIONAL. A new analysis presents the key trends that will transform the global market over the next decade and beyond.
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UAE. International tourism and a stronger middle class are shaping luxury trends, including luxury experiences and alternative luxury channels, with a focus on the consumer rather than geography.
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