Sleep experts recommend a 'caffeine nap' to cure driver fatigue this holiday season
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Thu December 22, 2011 2:33 pm

UAE. With the holiday season fast approaching and thousands of drivers hitting the roads for long distance road trips and camping expeditions, many sleep deprived drivers will be looking for a cup of coffee or a roadside nap to keep driver fatigue at bay.

Contrary to popular belief, researchers at the Sleep Research Laboratory in Loughborough University in the UK  have discovered that the most effective way to increase alertness when driving is to have a ‘caffeine nap’, a cup of coffee followed by a 15-20 minute power nap.

This quick fix solution was found to be better than other commonly used techniques such as a blast of cold air, a short nap or a cup of coffee by itself.

How it works? The power nap helps rid the brain of adenosine, the sleep inducing compound, while the caffeine takes 20 minutes to kick in, just in time for the rest of the drive. 

So when you’re eyes start to shut on the open highway, don’t ignore it – pull over for a snooze and a cup of coffee.

About NESCAFÉ

NESCAFÉ® was introduced in 1938 in Switzerland, today it is available in 13 countries across the region.

The regional headquarters is located in the Nestlé Middle East building, Jebel Ali, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets. 

To date, it is estimated that over 4000 cups of NESCAFÉ® coffee are enjoyed every second in the world, making NESCAFÉ® coffee the drink of choice when it comes to soluble coffee.

For more information please visit, www.nestle-family.com ,  http://twitter.com/nestleme

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: September 1, 2014
UAE. The Middle East's top brands have grown by an average of 38%, according to The Brand Finance Middle East 50; This brings the total value of the top 50 above US$50 billion for the first time; Emirates holds the top spot and remains far ahead of the rest.
date:Posted: September 1, 2014
SAUDI ARABIA. Consumer spending also remained robust; Non-oil exports rebound owing to greater production of petrochemicals and plastics.
date:Posted: September 1, 2014
INTERNATIONAL. Oil markets since 2011 have become less price sensitive to actual supply disruptions, especially to those geopolitical events that have taken place since the Arab Spring.
UAE. The Middle East's top brands have grown by an average of 38%, according to The Brand Finance Middle East 50; This brings the total value of the top 50 above US$50 billion for the first time; Emirates holds the top spot and remains far ahead of the rest.
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