UAE. With the holiday season fast approaching and thousands of drivers hitting the roads for long distance road trips and camping expeditions, many sleep deprived drivers will be looking for a cup of coffee or a roadside nap to keep driver fatigue at bay.
Contrary to popular belief, researchers at the Sleep Research Laboratory in Loughborough University in the UK have discovered that the most effective way to increase alertness when driving is to have a ‘caffeine nap’, a cup of coffee followed by a 15-20 minute power nap.
This quick fix solution was found to be better than other commonly used techniques such as a blast of cold air, a short nap or a cup of coffee by itself.
How it works? The power nap helps rid the brain of adenosine, the sleep inducing compound, while the caffeine takes 20 minutes to kick in, just in time for the rest of the drive.
So when you’re eyes start to shut on the open highway, don’t ignore it – pull over for a snooze and a cup of coffee.
NESCAFÉ® was introduced in 1938 in Switzerland, today it is available in 13 countries across the region.
The regional headquarters is located in the Nestlé Middle East building, Jebel Ali, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.
To date, it is estimated that over 4000 cups of NESCAFÉ® coffee are enjoyed every second in the world, making NESCAFÉ® coffee the drink of choice when it comes to soluble coffee.