Limited edition BMW 7 Series 'UAE Edition' to launch at Dubai International Motor Show
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Thu November 10, 2011 12:21 pm



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UAE. To mark the 40th Anniversary of the unification of the United Arab Emirates, which took place in December 1971, BMW Group will launch the BMW 7 Series UAE 40th Anniversary Limited Edition at the 2011 Dubai International Motor Show.

The exclusive example of BMW's flagship model will be limited to just 40 cars and sold by BMW Group's two importers in the UAE: AGMC and Abu Dhabi Motors.

The BMW 7 Series UAE 40th Anniversary Limited Edition features an exclusive Marakesh Brown exterior colour. This is coupled with a Merino Platinum leather interior, which features the UAE emblem on the headrest, iDrive button and other areas of the interior trim. An elegant 'UAE 40 years' designation features on the chrome trim at the rear of the 7 Series.

Based on the BMW 750Li model, the UAE 40th Anniversary Edition is fitted with a 4.4-litre V8 engine coupled with BMW TwinPower twin-turbo technology. This produces 407 hp from 5500-6400rpm and a maximum of 600 Nm of torque from 1750-4500rpm.

Since its launch in November 2008, the BMW 7 Series has become one of the best selling cars in the Middle East region and is a byword for luxury, elegance and innovation.

Designed by a Middle East duo - Lebanese-born Karim Habib is Head of Exterior Design for all BMW models, and Iranian-born Nader Faghihzadeh was responsible for the interior.

The BMW 7 Series features the automotive industry's first Arabic-language iDrive control system to control the multitude of functions and navigation system.

"The BMW 7 Series is our undisputed flagship of the range within the Middle East and we thought it only fitting that we produce a bespoke version for the UAE in celebration of the country's 40th Anniversary," said Dr Joerg Breuer, Managing Director of BMW Group Middle East.

Together with local importer AGMC, BMW Group will be showcasing 16 new models at the Dubai International Convention Centre from 10th and 14th November, 2011. The BMW 7 Series "UAE Edition" is set to be just one of the highlights at the BMW Group stand, alongside the BMW Vision ConnectedDrive, a demonstration of BMW's development of innovative driver assistance systems and mobility services, and an exclusive BMW 7 Series "Steinway & Sons Edition".

About The BMW Group:

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

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UAE. MENA accounts for 6% of global smartphone shipments but less than 0.1% of mobile advertising; Regional companies are behind global trends allocating only 6%-7% of advertising on digital; Only 2%-3% of digital budget is allocated to mobile and tablet advertising.



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