Rolls-Royce expands Bespoke operation due to growing customer demand
Source: BI-ME , Author: Posted by BI-ME staff
Posted: Wed August 10, 2011 3:47 pm
china wholesale market

INTERNATIONAL. Rolls-Royce Motor Cars is expanding its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars.

The Bespoke operation, based at the Home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011. It will bring the number of Bespoke experts throughout the business to over 50.
 
This year, Rolls-Royce has seen a significant increase in customer demand for personalised bespoke features, transforming the brand's super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner’s fingerprints.

In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions. Operational support functions will also expand in various areas including product marketing and sales.

Bespoke operations are not limited to design and development of automotive parts. Bespoke allows the company’s customers the luxury of commissioning motor cars to suit their personal lifestyles.

Examples are as versatile and unique as picnic sets that are colour-matched to a car’s interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner’s favourite belongings.

“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today”, explained Member of the Board and Director, Sales and Marketing, Jolyon Nash.
 
To see an example of an exceptional Bespoke car, please visit our website www.21stCenturyLegends.com and be inspired by the story of “The Man Who Became a Paint”.

You can also find Rolls-Royce Motor Cars on Facebook www.facebook.com/rollsroycemotorcars and YouTube www.youtube.com/rollsroycemotorcars.

 

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

date:Posted: March 27, 2015
UAE. Consumption of luxury goods up 11% in the GCC, according to Bain & Company; China luxury market shows a shift in consumer preferences and ties to the GCC; In the UAE, Chinese represent about 2.5% of overall tourists, but account for 7% of the mall footfall and even bigger part of the spend.
date:Posted: March 26, 2015
UAE. Deloitte Middle East conference addresses recent changes in regulation and tax; Developments such as the refurbished runway at Dubai, the mid-field terminal project at Abu Dhabi, the opening of Hamad international in Doha, showcase the commitment to the aviation sector.
date:Posted: March 25, 2015
UAE. Speaking at Hult Dubai, Dr Vicki Culpin, Research Director at Ashridge Business School says managers may be sleepwalking to disaster due to a lack of quality rest.
UAE. Consumption of luxury goods up 11% in the GCC, according to Bain & Company; China luxury market shows a shift in consumer preferences and ties to the GCC; In the UAE, Chinese represent about 2.5% of overall tourists, but account for 7% of the mall footfall and even bigger part of the spend.
dhgate