UAE. Ford and Lincoln sales during the first half of the year posted an impressive 63% growth in the GCC region over the same period last year. The company continues to see market share growth around the region.
The success has been attributed to soaring consumer demand combined with refreshed, innovative product-lines, growing dealership investments in the region as well as increased demand on the fleet side.
Ford sedans led the way with a 64% rise in sales. The Ford Taurus, Fusion and Mustang recorded significant growth across all GCC markets; with the popular Taurus registering the biggest increase with a 163% boom during the first half of the year. Ford Fusion followed with an increase of 87% and the legendary Mustang reported a 33 per cent increase in sales across the GCC.
Trucks and SUVs continued to grow strongly with a 62% increase where F-series stood out with almost tripled sales, and the one-ton Ranger sales nearly doubled. The all-time favorite Ford Explorer registered an impressive 62% increase in sales, with the crossover utility Ford Edge up 64% and full-size SUV Ford Expedition posting 57% growth across GCC.
Ford expects this upswing to continue as the all new Explorer arrives in the region during Ramadan.
Hussein Murad, Ford Middle East’s director of Sales said: “Yet again, Ford is going from strength to strength, as proven by our remarkable performance for the first six months. This year certainly illustrates increased consumer confidence in and preference towards Ford products. Customers have given us a clear vote of confidence in our products that are not only world-class and award-winning, but leading in terms of technology and safety, with the richest features package. At Ford, we expect a continued growth trend in the Middle East enabling us to capture a sizeable amount of market share, especially in light of new product launches later this year, including the highly-anticipated all-new Ford Explorer and Ford Focus.”
Once again, Saudi Arabia took the lead in growth, recording 88 per cent total rise in sales for Ford and Lincoln vehicles for the first six months of 2011. Trucks and SUVs remained the best performer for the Kingdom with an impressive 94 per cent increase over the same period last year. Sales in passenger cars also remained strong with a 79 per cent increase.
Kuwait also registered a strong uptick of 29% in the first six months, with a 28% increase in year-to-date car sales, and a 29% boost in truck/SUV sales.
Sales in Bahrain remain high with a 39% increase on last year’s figures, with customers again showing strong preference for trucks/SUVs, accounting for 46% of the rise, with car sales up by 32%.
In the UAE, an overall growth of 14%was realized with passenger cars leading the way with a 27%rise followed by 8% growth in trucks/SUV sales.
Qatar demonstrated a 66% growth in passenger car sales during the period while Oman reported significant sales achievement with Ford Fusion posting a 60% increase. The Ford Taurus also saw sales increase in the Sultanate by 86%.
“As we mark this impressive performance year-to-date, we are confident that this trend will continue to further push our market share gains in the second half of 2011," added Murad. "Together with our dealers we remain completely focused and determined to serve our customers with vehicles that they want with the highest quality, fuel efficiency, safety, smart design and value."
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford’s history in the Middle East goes back to over 60 years. The company’s local importer-dealers operate more than 100 facilities in the region and directly employ over 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered US$1.1 million in grants to over 130 Middle Eastern environmental projects since 2000. For more information on the Ford Grants please write to firstname.lastname@example.org